It is essential to create a lasting relationship with your target market. You do not want sales. You want loyal customers.
Remember, you are not just selling a product, service, or idea to the general public. You are answering a personal desire or necessity of an individual who has thoughts and feelings. The more personal it is, the better.
Being heard is not enough. You should be understood to be able to press the right buttons in a person.
Different people talk in different languages. Your choice of words and how you say things make all the difference.
Emotions play out an important part in translating. Arouse your target and make them feel.
An “interesting” promotion is an okay promotion. You should aim for “engaging” promotions that make people respond and act.