Go Mobile or Go Home
Smartphones, iPads, tablets; everyone owns at least one type of mobile gadget. If you don’t have a phone, chances are you will be questioned for your choice. People are so attached to their mobile; some people can’t even leave the house without it. You’re probably reading this on a mobile device right now.
Everything that you can do on a computer can now be done mobile. Reading emails, visiting websites, creating documents, or even purchasing products online, all these are accessible on a tiny screen. Mobiles have evolved to be so efficient and flexible, it’s no wonder mobile usage shot up and marketers are following their consumers suit.
As a digital format, mobile is growing – fast. eMarketer predicts that mobile ad spending will continue to increase and may account to be up to 73.7% of digital ad spend, or 34.2% of total media by 2020. Optimizing for mobile is not just an option now, but a must. Users expect content to be seamlessly accessible by mobile, and websites that aren’t may be less likely to be visited again.
Still thinking if your brand should try mobile? Here are 5 reasons that will convince you:
1. People use their mobiles anytime, everywhere
According to Nielsen, 91% of adults have their phone within arm’s reach 24/7. The average adult checks their phone 30 times a day, while the average millennial checks their phone more than 150 times a day. With that much exposure on a daily basis, mobiles are basically a walking ad platform.
2. Mobile apps are cost effective
People generally don’t mind spending on mobile apps if it entertains them. In-app ads perform better than mobile web ads with click-through rates averaged 0.56% globally, compared to 0.23% for mobile web ads during the first half of the year, according to Medialets. Tablets also account for the highest add-to-cart rates on e-commerce websites at 8.58%.
3. Growing market of users
Did you know that 80% of internet users own a smartphone? In 2014, smartphones were reported to be over 33% of all online traffic compared to tablets at just over 12%. While traditional media consumption is decreasing, mobile is on the way up and with so many network services giving away free mobile gadgets with their contracts, the mobile market will only keep increasing.
4. It’s quick, easy, and on-the-go
Since the rise in mobile access by consumers, content consumption has shifted. People are now looking for quick, easily accessible, relevant content on the go. Back then, if you wanted to read the news you had to go the newsstand, wait for it to come on TV or, turn on the computer. Now, you’ll just lift a finger or two.
5. Mobile is personal
With the competition of companies all vying for consumer attention, people tend to look over all that. Consumers want to focus on finding the best service that caters to what they want. They want to be treated more than just a receiving end of a random ad. With mobile, specific targeting makes it easier to track potential customers so brands can easily find out what their consumers really want.
Mobile marketing doesn’t just focus on reaching people through their phones. It’s a holistic digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps. It’s catching the audience where they are, when they want you. So, will you go mobile or go home?