OlymBIC Games goes to Ateneo
It’s the final leg of OlymBIC Games 2017! Last September 28, BIC Stationery Philippines hosted the third and last phase of the OlymBIC Games at the Ateneo Grade School.
Entries by Aira San Pedro
OlymBIC Games goes to CKSC
Last September 9, brave troops of girl scouts and boy scouts from Chiang Kai Shek College were the next to take on the challenge of becoming the next OlymBIC Games winners.
OlymBIC Games goes to QCSHS
It was an afternoon full of fun and excitement as BIC Stationery Philippines hosted the OlymBIC Games at Quezon City Science High school last September 2, 2017.
Facebook Updates that Can Help Your Brand
Is your brand making the most out of Facebook features? If not, maybe some of these updates can help!
User Generated Content: Your Company’s Best Marketer
Consumers are constantly looking for ways to have meaningful relations with brands, and brands will do anything to get the audience’s attention. How do you resolve it?
Emotions Commonly Used in Ads
Evoking emotion is a tried and tested strategy that brands use to draw interest to their products and/or advocacy. Let’s see how different brands use emotion as a way to drive connections with their viewers.
Puso at Pera: How Emotions Influence Consumer Behavior
When it comes to ads, we like to believe that we are rational and objective decision-makers. But the truth is, aside from all our rationalizations, our emotions still greatly influence the decisions we make on a daily basis.
How To Tell A Story In 30 Seconds
Stories have always been part of the human experience. And in this information-saturated age, brands won’t be noticed by consumers unless they’re telling stories.
Will Your Brand Make it Past the Skip Button?
We are in a society where people are bombarded daily with ads. What can you do so they can remember you, or even prevent them from clicking the Skip Ad button?
What is Online Video Advertising?
Today, consumers expect advertising to be brief, targeted, and convenient. They immediately ignore clutter that doesn’t capture their attention. Thanks to video advertising, brands have been more effective in connecting with their consumers through engaging content delivered through various channels and devices.
