7 Tips in Advertising a Restaurant

Here are 7 tips on how you can become the next “it” place on your customer’s mind.

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What is Online Video Advertising?

Today, consumers expect advertising to be brief, targeted, and convenient. They immediately ignore clutter that doesn’t capture their attention. Thanks to video advertising, brands have been more effective in connecting with their consumers through engaging content delivered through various channels and devices.

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Go Mobile or Go Home

Smartphones, iPads, tablets; everyone owns at least one type of mobile gadget. You’re probably reading this on a mobile device right now.

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Is Social Media Enough To Advertise A Brand?

It’s a great platform but it’s dangerous to assume that once you create a social media account and post your products, your target market will be instantly clicking the “like” button on your page.

Millennials and the World of Advertising

While developments these days are good for this industry, there is still a dilemma called over-saturation which is believed to be caused by the over-saturated demographic group called millennial generation.

Manila Bulletin’s 117th Anniversary

On February 2, 2017 Alchemy Advertising’s media partner of 14 years, Manila Bulletin, celebrated with friends and business partners for their 117th anniversary at the Fiesta Pavilion, Manila Hotel, One Rizal Park, Manila.

The Responsible Use of Social Media

From snail mails and old school telephone lines, the world now has social media. This innovation allowed us to access the world at our fingertips – one click is all we need and we can now know the latest happenings in the world, share our opinions and views for everyone to see, and even update our friends and relatives about our life.

Is Traditional Media Dead?

The decline of traditional media has always been a popular topic of discussion in the advertising world. Due to the continuous rise of digital media usage, there are those who proclaim that traditional advertising will eventually become obsolete.

The Pros and Cons of Influencer Marketing

Influencer marketing is a strategy which involves seeking a prominent person or celebrity (influencer) to endorse your product or brand.