Is Advertising for You?


Everywhere you go, advertising follows you. It is prevalent and always present. From the moment you turn on your television in the morning until you fall asleep from browsing the internet. The reward of working in advertising is that you get to see your works come to life. The advertising industry is a very interesting environment to be in.

There are two major teams in an advertising agency: the creative team and the non-creative team.

The creative team is composed of artists and writers. They are in charge of conceptualizing and executing the different collateral materials.

The non-creative team is composed of account executives, traffic managers, media coordinators, media directors, and researchers. These people may not be part of the creative team, but they are as crucial because without them, the creative team would not have anything to work with. The account executives are those who work directly with the client. These people also give their input and help the creative team.

If you are interested to have a career in the industry, here are few questions you need to ask yourself first.

ARE YOU UP FOR A CHALLENGE? The pressure is high in advertising. The success or the failure of the campaign is in your hands (but not entirely). The industry is fast-paced and competitive and with these come the pressure. You will need to squeeze your creative juices with the numerous revisions, short deadlines, and last minute changes to name a few.

ARE YOU A TEAM PLAYER? You cannot succeed in advertising if you are not a team player. Working with other people is essential in order to get things done. There are times that you will work by yourself, but there will be a lot of times that you need to work with other people as well. There is no successful advertising agency where its employees do not interact with one another.

ARE YOU CONFIDENT? The job requires you to have a strong heart and be able to take criticisms well.  Not all the time will your work be approved. You need to know that it is okay for you to get rejected once in a while.

ARE YOU READY TO WORK LONG HOURS? In advertising, it usually does not follow the normal 8-hour office work. Doing overtime is a norm and sometimes, you even have to work during holidays and on weekends.

These are just questions. These questions do not necessarily answer whether or not you are an advertising type of person, but this is a guide. If you think you are fit and up for the challenge in the industry, go for it! Do not let anyone stop you from pursuing your dreams and passion.

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