Managing Your Facebook Content Right

Do you wish your brand’s Facebook account has more followers? Are you looking for ways to increase your post engagement? Then, this article is for you.

With the presence of numerous Facebook business pages these days, competition is harder than ever. Posting content should be done strategically and managed effectively. Here are some tips to help you in coming up with relevant and successful content for your own Facebook business page:

  • Plan – Don’t just post, plan your content. Doing so will help you address the needs of your audience. In planning, it includes the list of relevant topics you wish to share with your followers based on how you want them to perceive your brand to be in social media. This can include product posts, tips, memes, celebration posts, games and the like.
  • Establish social interaction – While Facebook allows your business to reach potential customers, take note that it is mainly for establishing connection and experience with them. So as much as possible, refrain from posting too much hard-sell content. Instead, create a healthy mix of topics that your followers can relate to. Remember, make it subtle. People these days hate everything that is too much.
  • Create compelling yet conversational headlines – According to a study, people these days have short attention span. So, make sure to come up with attention – grabbing copy for your post. Also, consider the conversational style of writing, as it gives your followers the sense that they are not just dealing with the brand but with an actual person, too. Further, in crafting headlines, it is advisable to use active words than passive, as it conveys a sense of engagement between you and your followers.
  • Use Relevant Visuals – use images that are relevant to your business. Also, make sure that it has aesthetic value and is in line with your own brand guidelines. If you are to use photos from the internet, don’t forget to give credits to the owner. Consider posting videos as well as sharing links to add variety to your page.





Facebook Updates that Can Help Your Brand

Is your brand making the most out of Facebook features? If not, maybe some of these updates can help!

Advantages and Disadvantages of PR

Listed in this article are the advantages and disadvantages of a traditional PR agency.


User Generated Content: Your Company’s Best Marketer

Consumers are constantly looking for ways to have meaningful relations with brands, and brands will do anything to get the audience’s attention. How do you resolve it?


Determining the Right Communication Strategies for your Brand

FACT: Not all advertising strategies are created equal. This may be a generation where digital marketing prevails but that does not mean that it will work with your brand, too. While each has its own list of strengths and weaknesses, it is important to determine first which among the communication channels fits your product and marketing objective and achieve the perfect branding for your brand.

So how do you determine the right strategy for your brand? We give you the following guidelines to help you decide the right mix for your product:

  1. Identify the reasons

List down the objectives for the campaign. Do you wish to inform, promote, sell? Defining the reasons behind the decision to launch a campaign is beneficial in determining the right channels to use.

  1. Who is your target audience?

It is important to determine who your intended audience are, what they do and why they do it. Your messaging and communication strategy will depend on the behavior and profile of your target audience. Do note that message channels fit the needs and practice of the people who are using it.

Infographic for Market Segmentation. From

  1. Know the right mix

You decide to use communication strategies because (1) you want to inform people about your brand; and (2) you want to influence them to choose your brand over the others. Most of the time, one channel is not enough to achieve the desired outcome of influencing the people regarding your brand. It is always ideal to do a mixed channel strategy to ensure that you are able to meet your goal. Of course, the mix will be determined by your target audience.

Guide for Channel Selection. From

  1. Experiment and Measure

Get to use various channels and see which works best. For digital strategies, there are analytics available to help you measure the success of the channel used for the campaign. You can also compare the sales per month as one of the success measures. Always provide ample time per strategy execution.


  1. Determine your resources

How much budget do you wish to spend for the campaign? Look for channels that will justify the expenditure. Remember, there is nothing wrong with spending more or less for a campaign. But not too much.







Making Email Marketing More Effective


Advertising and marketing, we can admit, have become trickier these days with tight competition among various brands and industries.  Getting the attention of your target audience is not easy as it was before, strategies must be upgraded and execution must be done right to capture the interest of the market.

The same scenario is also seen in email marketing. Many individuals hate that their email accounts receive too many messages from various companies and brands, which results to either getting those emails deleted without being opened or simply unsubscribing from them. These are what make successful email marketing a challenge these days.

So how do you ensure that your email messages are catchy and powerful enough to skip that delete or unsubscribe button? We give you these helpful tips to aid you in effectively managing this strategy:

  1. Define your purpose  In any strategies that a company will use to market their brand, it always starts with determining the WHY of the campaign. Do you want to inform, promote or sell? The purpose allows you as a strategist to come up with a clear message that you want your recipients to learn from you.
  1. Do not mislead – There are some email messages that have a catchy subject but with a totally different message inside. This usually results to recipients getting annoyed since their expectations from the subject head are not met by your email content. If you want to ensure that your potential clients will not click the delete button when seeing your emails, or worse, unsubscribe from your mailing list, do not mislead them.
  1. Know your target audience  Who are the recipients of your emails? It is important to define your audience’s demographics and psychographics so you can easily craft a message that fits their needs and expectations. As John Rapton from said, being empathetic about the needs and concerns of your target audience is the quickest way to create meaningful email content and campaigns that will be both valuable to you and your customers.

  1. Ensure clear yet catchy messaging  As mentioned, never go astray your original intent. But, being clear does not mean you can’t be creative. Remember, you have to make them click on the subject line first. In creating catchy email subjects, various ways are available for you to use. You can either be straightforward, emotionally – appealing, or something that will make them think. Just make sure it is aligned to your objective and fits your target audience.
  1. Always include a Call to Action Call to action is one of the most important parts of email marketing, for this is designed to grab the recipients’ attention and encourage action from them. Messages like “Click this to know more” or “Claim your free item here” does not just make people click on it but it also let them know that there is more to your email message.

Sample Email Message. Photo from

  1. Run some tests first – Get to know what the sample size of your recipients will think and do with your messaging by running test messages. Check the stats and see how they respond to it before sending it out to a bigger audience.
  1. Evaluate and Measure the Success Make sure to set evaluation and success measures to know how your message went. Compare the statistics – for example, how many opened the email from month 1 to month 2; or how many clicked the click to action button from month 1 to month 2. This can tell if you are doing the email marketing right or if not, can provide you an insight that there is something that you need to change or do to ensure high success rate in the next months.





Emotions Commonly Used in Ads

Evoking emotion is a tried and tested strategy that brands use to draw interest to their products and/or advocacy. Let’s see how different brands use emotion as a way to drive connections with their viewers.


Alchemy Advertising Goes To Club Punta Fuego!

On April 23-24, the team left QC and headed to the highlands at the south of Manila. Sat through the SLEX’ hustle and bustle and bared through the tropical summer heat just to visit the beautiful and luxurious resort Club Punta Fuego!


Types of Advertising and Marketing Agencies

Here are the four types of Ad Agencies that your business can choose from.