Emotions Commonly Used in Ads

Evoking emotion is a tried and tested strategy that brands use to draw interest to their products and/or advocacy. Let’s see how different brands use emotion as a way to drive connections with their viewers.


How To Tell A Story In 30 Seconds

Stories have always been part of the human experience. And in this information-saturated age, brands won’t be noticed by consumers unless they’re telling stories.

Designer’s Guide: East vs. West

Although the western culture has already established rules on design, we must also take the eastern cultures into consideration.

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